There’s something eternal moving beneath the skin of the modern world. Can you hear the blood pumping deep within? Feel it rush into your cheeks, pulsating behind your  flickering wide eyes, flooding your soft lips. It gallops in the undercurrent of every transformation and haircut. It’s fluid, unknowable, a force of beauty rooted in self-actualization. Often, a myth is more truthful than reality, for it allows us to see such intangible patterns woven through the tapestry of our collective unconscious-not just in India but of the global psyche-representing those who refuse to be defined by circumstance. Often associated with a strong will and a visionary gait, people have found in horses a symbol of freedom, strength, and autonomy.

Figures like Rani Lakshmibai of Jhansi, during the 1857 Indian Rebellion against colonial forces, exemplify the powerful connection between people and horses in their struggle for sovereignty. She tied her baby to her back, climbed onto her horse, and rode into a revolution. She wasn’t trying to be beautiful. But she was. She was myth in motion. A reminder that beauty isn’t soft lighting and contour - it’s defiance. It’s presence. 
It’s the gleam in the eye of someone who knows who they are. And maybe that’s what scares people the most. 

In today’s image-saturated world, beauty is often reduced to commodified aesthetics, without a solid foundation. For this reason, as Rani rode her horse into battle as a statement of resistance, so should we-against the patriarchy’s invisible yet permeating gaze. As her steed became a partner in her fight against colonial oppression, so is our jewel, thickening our skin and building us up stronger; reflecting back someone who refused to conform to societal expectations, instead becoming a vessel and vehicle for individual and collective self-determination. Beauty as a value system comes to life not as a mask but a living myth. It breaks away from the confinements placed on identity and rewrites the narrative of what we can achieve. Our crown jewel too is such a mirror of our ancestral blood, uplifting us from decoration to declaration. 

Across time, horses have carried people not just through landscapes-but into legend. They’re the original symbols of grace that doesn’t ask to be understood and cannot be stopped. The horse, like the inner self, has always been both spirit and muscle, unifying fluidity and will. We are living through a psychic shift. A cultural molting. Where people-across the spectrum-are tired of being seen through someone else’s lens. Tired of 
being told how to feel, how to look, how to move. We want to remember ourselves. We want to rewrite the story, not be written into it. 

And so, a new symbol charges into the cultural zeitgeist: Luna. A logo (i.e. archetypal symbol born of resistance and reinvention); Luna is what happens when beauty stops performing and starts remembering. She’s not here to be ridden-she is the ride. She is the myth that moves somewhere between past and present, between Rani Lakshmibai and you. She doesn’t sell you beauty. She reminds you it’s already in your blood. That it lives in your flushed cheeks and true voice. 

At SEED&SKIN, we see beauty as alive, in motion, ungovernable. 

Luna doesn’t ask for permission. She asks us to ride with her.